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How Minds Change: Making People Listen in an Argumentative World: Making People Listen in an Argumentative World by David McRaney
$29.99 AUD
Category: Personal Development
Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards. Ideas sweep across cultures in waves, beginning with early ado ...Show more
You are Not So Smart by David McRaney
$17.99 AUD
Category: General
How many of your Facebook friends do you think you know? Would you help a stranger in need? Do you know why you're so in love with your new smartphone? The truth is: you're probably wrong. You are not so smart. In this international bestseller, award-winning journalist David McRaney examines the ass ...Show more
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