The Only Book You Will Ever Need on Branding: To Start, Run and Grow Your Business by Liisa Puolakka
$23.99 AUD
Category: Business | Series: Tom Thorne Novels Ser.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out ...Show more
The Happy Economist: Happiness for the hard-headed by Ross Gittins
$26.99 AUD
Category: Business
Most economists are obsessed with financial and economic measures, but not Ross Gittins. In The Happy Economist he mounts a provocative and persuasive case for a different approach. He argues that happiness is our most important measure of economic success. Distilling the practical wisdom from all the r ...Show more
What Money Can't Buy: The Moral Limits of Markets by Michael J. Sandel
$22.99 AUD
Category: Business
"What Money Can't Buy" is the Top Ten "Sunday Times" Bestseller from 'the superstar philosopher', Michael Sandel. Should we financially reward children for good marks? Is it ethical to pay people to donate organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons ...Show more
Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business by Gene Simmons
$35.00 AUD
Category: Business
The quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive--KISS's Gene Simmons--shares his manifesto for business success.KISS did not become one of the most successful rock bands in history by accident. Long before he first took the stage ...Show more
Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance by Steven Levitt, Steven D. Levitt, Stephen J. Dubner
$24.99 AUD
Category: Business
Sequel to the international bestseller "Freakonomics", Steven Levitt and Stephen Dubner's "Superfreakonomics" is an irresistible look at the counterintuitive science of everyday life. The Freakquel is here. In "Superfreakonomics" Steven Levitt and Stephen Dubner look deeper, question harder and uncover ...Show more
The Big Questions: Tackling the Problems of Philosophy with Ideas from Mathematics, Economics and Physics by Steven E. Landsburg
$22.99 AUD
Category: Business
Author of The Armchair Economist uses concepts from mathematics, economics, and physics to address the big questions in philosophy.
Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
$24.99 AUD
Category: Business
This is the definitive account of the Scrum methodology from its co-creator and the CEO of Scrum, Inc., Jeff Sutherland. Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major A ...Show more
What I Told My Daughter: Lessons from Leaders on Raising the Next Generation of Empowered Women by Nina Tassler
$24.99 AUD
Category: Business
Empower yourself and the latest generation of girls with this collection of inspiring reflections from notable, highly accomplished women in politics, academia, athletics, the arts, and business, including Madeleine Albright, Ruth Bader Ginsburg, and more. In What I Told My Daughter, a powerful, diverse ...Show more
The Western Guide To Feng Shui For Prosperity : true accounts of people who have applied essential Feng Shui to their lives and prospered by Terah Kathryn Collins
$29.95 AUD
Category: Business
Filled with photographs, stories, and many practical Feng Shui
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice by Peter Sheahan
$34.99 AUD
Category: Business
"People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters?Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees and their communities. They elevate themselves b ...Show more
The Undercover Economist Strikes Back: How to Run or Ruin an Economy by Tim Harford
$22.99 AUD
Category: Business
A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses - all are in the headlines all the time. But how does this large-scale economic world really w ...Show more