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60 Minute Brand Strategist: The Essential Brand Book For Marketing ProfessionalsStock informationGeneral Fields
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DescriptionPraise for 60-Minute Brand Strategist: "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." (Angela Ahrendts, CEO, Burberry). "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." (Mauro Porcini, Chief Design Officer, PepsiCo Inc.). "Idris' book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!". (Blair Christie, SVP and CMO, Cisco Systems, Inc.). "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." (Eric Ryan, cofounder, Method Products, Inc.). Author descriptionIDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, and business model design through the application of Design Thinking. Table of contentsIntroduction Chapter 1: All About Brands Chapter 2: Branding in a Postmodern Culture Chapter 3: Strategic Perspective of Branding Chapter 4: Managing Brand Value Chapter 5: Brand Leadership Chapter 6: Luxury Brand Marketing Chapter 7: Strategic Brand Processes Chapter 8: Strategic Brand Assessment Chapter 9: Strategic Brand Audit About the Author |